New Showroom Elna in Balexert, Geneva

When asked by Elna Suisse, the internationally renowned sewing machine specialists, to renovate their showroom in the Balexert shopping centre in Geneva, Mathys SA applied its extensive experience in retail refits to give this 10 year-old boutique an entirely new look.

Mathys were given carte blanche to render the new showroom “fun and attractive”, a creative challenge relished by the entire Mathys team. From developing the original concept, to deciding colour schemes, storage solutions and the interior dynamics of the showroom, the Mathys Design Bureau won over the client with its creativity and design solutions, with a successful marriage of simplicity and efficiency!

Mathys’ comprehensive in-house infrastructure meant that all elements of the shop fit could be handled at our dedicated premises, in Geneva, including all graphics, furniture, display cabinets and even seating were made in the Mathys’ workshops. In fact the entire project was put in Mathys safe hands, enabling us to act both as design consultants and project manager: only the installation of the flooring was outsourced.

The installation of the shop was executed in record time, which enabled Elna Suisse to re-open their showroom at the earliest possible opportunity. Consequently, they can now provide their clients with the comfort and convenience of shopping in a new modern retail outlet that reflects the quality and performance of their distinguished brand. This first project will serve as a trial run for future shop fittings for Elna Suisse stores across Europe.